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GOOGLE I/O

REALITY CAPTURE FOR EVENT PRODUCTION PLANNING

Aerial view of an outdoor amphitheater with a large white tensile fabric roof and red seating inside

Utilizing different 3D imaging technologies, 3DVDT delivered solutions for various tasks required by the global brand experience agency Sparks for their client, Google.

Aerial mapping services included image acquisition with the use of an unmanned aerial vehicle (aka drone). Ground survey control and map production were provided to support 3D modeling as well as topographic and planimetric mapping of the parking lot areas for event planning purposes.

3D model of a long narrow terrain with elevation variations and vegetation, generated from terrestrial laser scanning

Terrestrial 3D laser scanning was used to capture the buildings and areas that were utilized for the event. 3D models of the buildings and parking lots were created for space and logistics planning.

Panoramic 3D scan of an event space showing a covered stage with curved canopy and rows of chairs
Colorful topographic 3D scan model of an event site with contour lines and vehicles at the center

As part of the marketing for the Google IO Event, the logo was projected onto the amphitheater hillside. Using the site model, the coordinates of the logo were staked onto the ground using a robotic total station. Then, the approximately 85 ft. x 110 ft. overall logo was filled in using gallons of athletic field paint.

3D rendering of giant 'IO' letters overlayed on a grassy field with measurement annotations
Person wearing a hard hat and high-visibility vest conducting LiDAR scanning in an open grassy event space using a tripod-mounted scanner.
Top-down 3D model plan of an event space featuring a circular stage, rectangular platforms, and surrounding area generated from reality capture scan.

Shortly thereafter, the helicopter took to the sky to take an aerial photo that was used on the event invitation.